WHAT ARE COOKIES?
A cookie is a small data file that is placed on your computer or mobile device when you visit a website. This small file may include a unique identifier that distinguishes your computer or mobile device from other devices. Cookies serve many purposes, including efficiently navigating between website pages, remembering text and preferences, and overall enhancing the user experience.
We use first party (cookies set by the website owner, in this case, Xtalic) and third party cookies (cookies set by any party other than the website owner) for several reasons. For example, cookies allow us to understand whether you are a first time visitor to our website or the type of device you are using to browse on our site. They can also help measure and in turn improve website performance, and ensure that the content we display, advertisements you see online, and marketing messages sent are more relevant to you and your interests.
HOW LONG DO COOKIES LAST?
The length of time a cookie remains on your computer or mobile device varies depending on the type of cookie. A session cookie exists only during a browser session and is automatically deleted once you close your browser. Persistent cookies remain on your computer or mobile device for a defined period of time specified by the cookie.
WHAT OTHER TRACKING TECHNOLOGIES ARE USED TO TRACK MY WEBSITE VISITS?
We also use pixel tags and web beacons–electronic clear images–on Xtalic Sites and emails. We use web beacons, for example, to deliver cookies, to track visits, to understand usage of the Xtalic Sites, to analyze the effectiveness of Xtalic Site features and campaigns, and to measure email performance.
WHAT KIND OF COOKIES ARE SERVED THROUGH XTALIC SITES?
The following table lists out the types of cookies used to track visitors to the Xtalic Sites in addition to the specific cookie and how to manage its settings.
|Types of cookie||Who serves these cookies||How to manage settings (opt-out)|
|Essential Website Cookies: These cookies are required to navigate Xtalic websites and use their features, such as access to secure areas.||Xtalic||These can be blocked or deleted by changing your browser settings as described below under the heading “How to control cookies”|
|Performance and Functionality Cookies: These cookies are used to enhance the performance and functionality of our websites but are considered non-essential. Without these cookies, you may lose some website functionality.||
|Targeting or Advertising Cookies: These cookies are used to make advertising messages more relevant to you. By using them, we can prevent the same ad from continuously reappearing and ensure that ads are properly displayed for advertisers.||
Google AdWords: https://support.google.com/adwordspolicy/answer/143465
Google Doubleclick: https://adssettings.google.com/authenticated
|Analytics Cookies: These cookies collect information that is used in aggregate to help us understand how our websites are used or how effective our marketing campaigns are.||
Google Tag Manager
Google Analytics: https://policies.google.com/technologies
Google Tag Manager: https://tools.google.com/dlpage/gaoptout/
|Social Media Cookies: These cookies are used to enable you to easily share our content on our websites through third party social networking and other websites. These cookies may also be used for advertising purposes.||
|Audio/Video Player Cookies: These cookies are used to allow you to login and view content.||Vimeo||Vimeo: https://vimeo.com/cookie_policy|
HOW TO CONTROL COOKIES
You have the right to to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided in the table above.
- Cookie settings in Firefox
- Cookie settings in Chrome
- Cookie settings in Safari
- Cookie settings in Internet Explorer
Additionally, many advertising networks allow you to opt out of targeted advertising. To learn more, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
260 Cedar Hill Street,
Marlborough, MA 01752